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Poster Redesign: Transit Map
CLIENT BRIEF
Redesign Oak Harbor Freight Lines' Transit Map to reflect a more modern and cleaner feel while retaining the same information.
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The design also needed to be in a format that could be easily changed to each of the company's over 30 locations.
color palette
The color palette was the biggest part to tackle with this project as we needed the colors to work harmoniously while also contrasting well enough that they could be easily identified when looking at the table.
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Using the Oak Harbor's core colors (Red, Yellow, and Green) as the jumping off point, we went with this earthy color palette that fits the branding and feeling of the company.
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